We set out to make a better for you version of the classic candy bar without sacrificing taste! This led us to choosing dates as our base instead of a bunch of synethic ingredients. Dates have a naturally chewy and sweet, carmel like flavor all on their own so, we don’t need to add any cane sugar or other fillers!

Our founder, Caron, started Simply Gum in 2014 after she discovered that regular chewing gum is filled with artificial ingredients. She started making batches of gum in her NYC apartment & sold the first Simply Gum products in stores throughout Manhattan.

What we put into our products (and what we leave out) is so important to us. Our candy bars start with a an organic deglet noor date base, then we mix in something crunchy (Peanuts for our Salted Peanut bar and Cacao Nibs for Triple Cacao), everything is coated with a decadent fair trade dark chocolate. We don't add add any cane sugar, artificial sweetners, flavors or colors!