Most conventional gums list "Gum Base" as an ingredient. That means it can contain artificial substances like synthetic plastic. We use chicle instead, a sustainable tree sap that we source from Central America.

Our founder, Caron, started Simply gum in 2014 after she discovered that regular chewing gum is filled with artificial ingredients. She started making batches of gum in her NYC apartment & sold the first Simply Gum products in stores throughout Manhattan.

Here is some of the synthetic stuff that may be in conventional gum: polyisobutylene, polyvinyl acetate, and butylated hydroxytoluene. You won't find these substances - or anything else like them - in our gum.