Introducing Simply Sours
Sour Candy. Cleaned Up.
The sour you grew up with, just better.
Simply Gum is expanding its candy lineup with Simply Sours, a cleaner take on the classic sour candy. Launching in two flavors, Citrus Berry and Fruit Punch, Simply Sours deliver bright, tangy flavor made with simple ingredients and none of the artificial dyes or synthetic additives found in most sour candy.
We will be showcasing Simply Sours at Natural Products Expo West, the leading natural products trade show in North America.
A Sour Candy, Simplified
Most sour candies rely on artificial colors, artificial flavors, and long ingredient lists you can’t pronounce.
Simply Sours are different.
They’re made with:
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No artificial dyes
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No artificial flavors
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No high fructose corn syrup
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No synthetic preservatives
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Simple, recognizable ingredients
They deliver real fruit flavor and a balanced sour finish without neon colors or chemical aftertaste.
Flavor Lineup
Citrus Berry
Bright citrus meets juicy berry for a sharp, layered sour profile. It starts tangy, finishes fruity, and keeps you reaching for one more.
Fruit Punch
A nostalgic classic reimagined. Bold fruit flavor with a clean sour kick and none of the artificial noise.
Designed for the Modern Candy Aisle
Simply Sours are made for consumers who want:
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Cleaner ingredient lists
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Real fruit flavor
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Candy that feels grown up
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Everyday indulgence without compromise
They’re perfect for:
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Afternoon cravings
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Desk drawer stashes
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Travel snacks
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Sharing, or not
Packaging Options for Every Kind of Sour Fan
Simply Sours are available in two formats, depending on how and where you snack.
The Tin
Available in:
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3-pack
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6-pack
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Bundle of 3 Citrus Berry + 3 Fruit Punch
The tin is compact, durable, and designed to live in your bag, desk drawer, or car console. It’s easy to refill, easy to carry, and feels elevated enough to leave on your desk.
Best for:
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Everyday carry
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Travel
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Sharing selectively
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Trying both flavors
The 3-and-3 bundle makes it simple to stock both Citrus Berry and Fruit Punch at once, because choosing just one is unrealistic.
Individually Wrapped Pouches
Available in 50-count
Each piece is individually wrapped, making them ideal for higher-volume settings or intentional portioning.
Best for:
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Office snack drawers
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Events and hospitality
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Retail grab-and-go
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Controlled distribution
The 50-count format makes it easy to stock up without constantly reordering, and the individual wrapping keeps flavor fresh and portable.
Why Now
Consumers are reading labels more closely than ever. Candy doesn’t need to be chaotic to be fun. Simply Sours prove that bold flavor and simple ingredients can coexist.
As part of the Simply Gum family, Simply Sours continue the brand’s commitment to ingredient transparency and thoughtful sourcing across gum, mints, fruit bites, and chocolate.
See Us at Expo West
Simply Sours will debut at Natural Products Expo West, where attendees can experience Citrus Berry and Fruit Punch firsthand. We'll be at booth Booth N1806 N Hall, Level 200
Retailers, distributors, and media are invited to stop by and taste the difference.
About Simply Gum
Simply Gum is known for rethinking everyday staples with cleaner ingredients and modern design. From plastic-free gum base to thoughtfully made candy and chocolate, the brand focuses on simplifying products people use daily.
Simply Sours are the next step.
